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Tuesday, May 25, 2010

Orly Instant Artist

I just received this in a press release from Orly's PR...

Spring 2010 has ushered in an “anything goes” attitude toward nails that has stylish ladies rocking a variety of standout shades and textures—from animal to newspaper prints! Make like Monet with ORLY’s step-by-step Instant Artist Video, which shows you how to use the new ORLY Instant Artist Collection to create a floral nail look that signals Spring is in the air. Whether you’re a beginner, intermediate or professional manicurist, the easy-to-follow Instant Artist Video demonstrates which ORLY products and tools are best to use to create a long-lasting, personalized look for all seasons and trends.


Please click here to check out Instant Artist in action.

Designs can be applied directly over ORLY Nail Lacquers to create a unique spin on the shades that you already own. The Instant Artist Video shows how each lacquer has an innovative tapered brush to deposit color right where you want it and teaches you which tools to use to create precise designs—like flowers and vines—in a snap. You’ll also see in the video how the water-based formulation allows for instant removal in case you make a mistake. Be sure to check orlybeauty.com for easy-to-follow instructions on how to create more eye-catching looks.










The ORLY Instant Artist Collection ($5.00 each) features 22 shades:

The Instant Artist Starter Kit ($32.00) includes:

Five nail lacquers in Jet Black, Fiery Red, Sunshine, True Blue, Crisp White

Dotter Duo tool

Easy-to-follow instructions
The Tools include:

· Detailer brush ($15.00) – creates fine, detailed art

· Striper brush ($7.00) – creates long, thin stripes

· Dotter Duo ($7.00) – creates small, medium and large dots Two-sided dotter makes it easy to create different sized dots for flowers or polka dots.

· Design Tear-Off Cards – incorporates step-by-step instructions

All ORLY Nail Lacquers including the Instant Artist Collection are free of DBP and all traces of Toluene and Formaldehyde. The Instant Artist Collection will be available at orlybeauty.com, Sally Beauty and Ulta.


I find this really interesting, but it seems a little expensive for what it is, no?  I mean... unless I'm way off, the polishes seem to be striper brushes, which you can get at the Dollar Tree.  Also, the tools seem a bit expensive as well.  However, I do like that fact that they are making nail art more accessible.  Having all the polishes and tools in one collection will make it much easier for someone that is interested in creating their own nail art and unsure of how to begin or where to start looking for products.  Plus, I'm guessing, unless this is exclusive to the stores listed in the press release or unless they are pulling and OPI/Essie, these will probably be available (and a tad less expensive) at etailers. 

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