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Wednesday, July 14, 2010

Press Release: Orly Plastix

Okay, I know everyone is waited with bated breath for Orly's new, upcoming Cosmic FX collection (I drool a little bit when I think of it), but to tide us over, I have the press release for Orly's new Plastix collection.  I know the press release has made the rounds and ALU posted swatches awhile ago, but I figured I'd post it nonetheless.

Embrace Retro Textured Classics with…
ORLY’s New Plastix Collection

ORLY, the company that continually pioneers the Nail Lacquer arena with the most cutting edge colors, technology and textures, introduces the Plastix Collection. Complementing the Fall 2010 runway looks that featured bright neon colors amid shiny black plastic, latex, and rubber reinventions of vintage must-haves, Plastix evokes the vintage classic trend with four new lacquers and a unique new formula that coats the nails with a smooth glossy matte “plastic” finish. The exclusive finish and texture is a first in the nail category, delivering a monochromatic, shiny and rubbery look that takes experimentation to an entirely new level, with the focus being on both the distinctive nail surface, as well as the latest in color trends. The unique look can not be achieved with color alone as the finish is a must for recreating the true “plastic” statement.

Old School Orange: classic orange
Retro Red: traditional red
Purple Pleather: shiny purple
Viridian Vinyl: glossy blue-green

All ORLY Nail Lacquers including the Plastix Collection are free of DBP and all traces of Toluene, Formaldehyde and Formaldehyde resin.

The Plastix Collection Lacquers will be available beginning July 2010 for $7.50 each. ORLY Nail Lacquers and Treatment products are available at orlybeauty.com, Sally Beauty, Ulta and fine salons and spas throughout the U.S. and in over 70 countries worldwide.


As for me, I'm intrigued by these.  Last year, I was hesitant to the matte trend, then I warmed up to it, decided I hated the OPI mattes, loved the Orly mattes (and matte top coat), and decided I preferred a satin finish to a straight up matte finish.  Thus, I think I will really like these.  I especially want to try the purple and the green. 


Zara said...

I like to add matte top coat to glitters and sometimes shimmers, but when it comes to cremes, I prefer a satin finish. I'm really looking forward to these, and I keep checking my nearest Sally Beauty for those and ChG Vintage Vixen...hopefully they will show up soon!

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