Okay, so the day is here, after all of Zoya's teasing on Twitter and Facebook, we are finally able to talk about their big announcement.  I know there was some speculation about what "Spooning" would be and well... now we know.  Much like getting a swatch of fabric or a sample of paint, Zoya Color Spoons are samples of nail polish.  Basically, the spoons are single sample nails with the exact color so you can try before you buy.  Color spoons are 50 cents each and can be ordered at Zoya.com.  They will ship the spoons to you free and credit your account with the amount spent on the spoons.  That amount can be applied to a future purchase.  For more information, check out the video on Zoya's website.

Here's the press release:

Zoya Nail Polish wants to Spoon with you!


Do you REALLY love nail polish? Have you ever purchased a color online or from a color chart only to find that it doesn’t match the picture? Have you always wanted to be able to try on nail polish the way you do clothing?

Well, what if you could see EXACTLY how any Zoya color would look on YOU before you buy it? What if you could make sure you ALWAYS get your perfect pink? Or perfect red. Or purple! ANY color! Any shade, EVERY TIME! Well now you can...

Zoya presents a new way to shop for nail color - The Zoya Color Spoon!

Every incredible Zoya nail color made will now be available as a spoon so you can try it before you buy it! This is a revolution for the online nail polish consumer and salon and spa buyers alike who previously only had online color representations or printed color charts as a guide. Never before have you been able to try so much color for so little money out of pocket. This is same Zoya color that comes in the bottle poured into small nail shaped wells to create a tester color spoon - you can see every subtle detail of the color and hold it up to your nail to see exactly how it will look. Plus, the amount you pay for the spoons will be added to your account in the form of code that will be available for use on a future Zoya purchase and BONUS Zoya will ship the spoons to you at no charge. “It’s amazing that we will be able to do this for our customers - there really is nothing else like it in the nail polish market today” stated Leo Reyzis, VP of Marketing at Zoya.

So quit the color guessing game when purchasing nail color online and try any one of Zoya’s over 300 formaldehyde, toluene, dibutyl phthalate and camphor free, vegan friendly shades. Now you can be sure that the color you try is the exact same color you buy!

See it - Try it - Buy it!

Zoya Nail Spoons - $0.50 ea. (free shipping on all spoons - value of spoon(s) will be added to your account for a future zoya.com purchase).

Zoya Nail Spoons will be available at www.zoya.com starting September 1, 2010.