Tuesday, March 22, 2011
Press Release: OPI Bold Blue Shatters
Wow. OPI has been sending out press releases like nobody's bidnez. I know you guys are probably sick of them, but I thought this one was so pretty I couldn't help but post it. Also, they posted these pics on FB, so you may have seen it there. I can't wait to see Turquoise Shatter.
Shatter Line Extended with Bold Blues!
OPI Launches Bestselling Shatter Coat in
Three Blue-Hued Shades
OPI expands its Shatter line with the addition of three new trendsetting shades: Blue, Navy and Turquoise. With nautical hues of cobalt, indigo and sapphire, these blues provide the perfect look for summer nails in one simple step. Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over any dry OPI hue.Adding top coat takes Shatter from matte to glossy in seconds.
“Black Shatter was received with great fanfare, showing that women are looking for new ways to express themselves and are excited to try different textures on their nails,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “By adding a variety of colors to the line, there are more options for every woman, whether she is looking for a funky aquamarine or elegant deep blue. Unlike traditional nail art which can be complicated and difficult to replicate, Shatter is easy to use and allows everyone to experiment with this new trend.”
In addition to the original Black Shatter, the line also features the Shatter coat in White, Red and Silver. All Shatter retail displays now feature Quick Response (QR)code, a two-dimensional barcode readable by smart phones and mobile phones with cameras and Internet capability. A quick scan of the display’s QR code will directly link to a demonstrational video – making application foolproof.
All Shatter products contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.
Blue Shatter,
Navy Shatter
and Turquoise Shatter
will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Shatter coat.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
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6 comments:
Can't wait to get my hands on the "Navy" shatter.
Navy shatter is too hard to resist!
i like your new background =D haha
woohoo for more shatter ! i know they'll be sold out everywhere !!
Ahh, I *must* have them all!
I want that teal SO bad! Oh, and if you get a chance enter my giveaway on my blog! http://polishondigitalpaper.blogspot.com/2011/03/spring-cleaning-giveaway.html
The more I think about it, the more I'm loving the idea of navy shatter. Heck, I'm loving the idea of all of them. Can you imagine the cobalt blue over a bright gold or the navy over a pale pink? Sigh. I can't wait for these.
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